watch doctor
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watch doctor
watch doctor
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watch doctor
watch doctor
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watch doctor
Rebrand success — reshaping its image for nationwide expansion.
Rebrand success — reshaping its image for nationwide expansion.
Brand Refresh | Web Redesign
Brand Refresh | Web Redesign
Service Business
Service Business
2023
2023
Summary
Despite past success, Watch Doctor acknowledges that their outdated online presence has impeded potential growth. Now, they aim to tap into online horology services nationwide, prioritizing high-end clientele for improved ROI. This strategic shift not only sets them apart from local competitors but also maintains accessibility for a wider audience. Central to their strategy is prioritizing user-friendly functionality and efficient repair services to ensure a better ROI.
Summary
Despite past success, Watch Doctor acknowledges that their outdated online presence has impeded potential growth. Now, they aim to tap into online horology services nationwide, prioritizing high-end clientele for improved ROI. This strategic shift not only sets them apart from local competitors but also maintains accessibility for a wider audience. Central to their strategy is prioritizing user-friendly functionality and efficient repair services to ensure a better ROI.
Approach
I began by analyzing competitors and researching the target audience to position the brand effectively. Guided by the brand's archetype, 'The Ruler,' our visual and textual communication portrays Watch Doctor as a market leader. A curated mood board, influenced by keywords like 'Timeless,' 'Classic,' 'Powerful,' 'Sophisticated,' and 'Elegant,' shapes the brand's tone and aesthetic. A timeless and elegant color palette helps differentiate it from competitors. The website design prioritizes maximizing sales conversion points and providing a clear path to action, echoing the brand's voice. Additionally, services are showcased professionally through gallery-style sections.
Approach
I began by analyzing competitors and researching the target audience to position the brand effectively. Guided by the brand's archetype, 'The Ruler,' our visual and textual communication portrays Watch Doctor as a market leader. A curated mood board, influenced by keywords like 'Timeless,' 'Classic,' 'Powerful,' 'Sophisticated,' and 'Elegant,' shapes the brand's tone and aesthetic. A timeless and elegant color palette helps differentiate it from competitors. The website design prioritizes maximizing sales conversion points and providing a clear path to action, echoing the brand's voice. Additionally, services are showcased professionally through gallery-style sections.
Approach
I began by analyzing competitors and researching the target audience to position the brand effectively. Guided by the brand's archetype, 'The Ruler,' our visual and textual communication portrays Watch Doctor as a market leader. A curated mood board, influenced by keywords like 'Timeless,' 'Classic,' 'Powerful,' 'Sophisticated,' and 'Elegant,' shapes the brand's tone and aesthetic. A timeless and elegant color palette helps differentiate it from competitors. The website design prioritizes maximizing sales conversion points and providing a clear path to action, echoing the brand's voice. Additionally, services are showcased professionally through gallery-style sections.
Conclusion
Branding aligned with the company's capability as a market leader.
Multiple contextual conversion points throughout the website.
Clear and informative presentation to communicate the process.
Visually engaging presentation to showcase high-level of services.
Custom request a quote form to capture leads with help chat.
Easy navigation with breadcrumbs to show visibility of status and give user freedom of control.
Conclusion
Branding aligned with the company's capability as a market leader.
Multiple contextual conversion points throughout the website.
Clear and informative presentation to communicate the process.
Visually engaging presentation to showcase high-level of services.
Custom request a quote form to capture leads with help chat.
Easy navigation with breadcrumbs to show visibility of status and give user freedom of control.
Conclusion
Branding aligned with the company's capability as a market leader.
Multiple contextual conversion points throughout the website.
Clear and informative presentation to communicate the process.
Visually engaging presentation to showcase high-level of services.
Custom request a quote form to capture leads with help chat.
Easy navigation with breadcrumbs to show visibility of status and give user freedom of control.
Brand Concept
Guided by the brand's archetype, 'The Ruler,' our visual and textual communication portrays Watch Doctor as a market leader. A curated mood board, influenced by keywords like 'Timeless,' 'Classic,' 'Powerful,' 'Sophisticated,' and 'Elegant,' shapes the brand's tone and aesthetic.
Typography
The Hero text and H1 headings use the Antic Didone Serif typeface, known for its Neoclassical style and modernized classic appearance, with contrasted thick and thin strokes. Complementing this is the clean and legible Sans-Serif typeface, Roboto, ensuring readability.
Color Palette
In alignment with our archetype, "The Ruler," the color palette reflects the brand's tone. Burgundy-red and navy blue were chosen for their professionalism and reliability, complementing Watch Doctor's extensive industry experience and leadership positioning. These colors also ensure accessibility and compliance with WCAG standards, facilitating effective communication with all users.
Visual Identity
Imagery
Imagery is carefully selected to resonate with our archetype, 'The Ruler,' where both the audience and brand hold equal dominance. The visuals aim to tell compelling stories and evoke emotional value, appealing to individuals who embrace boldness and are inclined to invest in premium, high-quality services.
Brand Concept
Guided by the brand's archetype, 'The Ruler,' our visual and textual communication portrays Watch Doctor as a market leader. A curated mood board, influenced by keywords like 'Timeless,' 'Classic,' 'Powerful,' 'Sophisticated,' and 'Elegant,' shapes the brand's tone and aesthetic.
Typography
The Hero text and H1 headings use the Antic Didone Serif typeface, known for its Neoclassical style and modernized classic appearance, with contrasted thick and thin strokes. Complementing this is the clean and legible Sans-Serif typeface, Roboto, ensuring readability.
Color Palette
In alignment with our archetype, "The Ruler," the color palette reflects the brand's tone. Burgundy-red and navy blue were chosen for their professionalism and reliability, complementing Watch Doctor's extensive industry experience and leadership positioning. These colors also ensure accessibility and compliance with WCAG standards, facilitating effective communication with all users.
Visual Identity
Imagery
Imagery is carefully selected to resonate with our archetype, 'The Ruler,' where both the audience and brand hold equal dominance. The visuals aim to tell compelling stories and evoke emotional value, appealing to individuals who embrace boldness and are inclined to invest in premium, high-quality services.